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Online Advertisers Embrace Software Solution to Combat Click Fraud
Cyber Monday, the Monday following Thanksgiving, marked the peak of the online holiday shopping season, and research firm ComScore Networks projects online consumer spending for the holiday season will reach $19 billion, a 24 percent increase from last year. Despite record sales, online retailers can’t help but notice that their bottom lines may be seriously impacted by runaway price-per-click (PPC) advertising costs.
Online retailers and other Internet-based companies that use PPC advertising are increasingly concerned about "click fraud,” a phenomena that occurs when a company repeatedly clicks on a competitor’s ads to drive up advertising costs, or when an affiliate repeatedly clicks ads on its own site to increase its commission. Complaining that PPC advertising venues such as Google do little to combat click fraud, Internet advertisers are embracing ClickFraud247.com, a software solution that identifies potential click fraud and provides advertisers with reports alerting them to suspicious activity.
Ashley Woodyatt, a 26-year-old British entrepreneur, developed ClickFraud247.com after seeing his PPC advertising costs skyrocket. "Click fraud is a very serious problem,” says Woodyatt. "Once I implemented ClickFraud247, I was able to pinpoint and stop repeat clickers. As a result, my PPC advertising costs dropped by 20 percent.”
ClickFraud247.com analyzes every click on a client’s PPC advertising, and provides clients with reports detailing the date and time of each click, as well as the IP address of the clicker and the site where the advertisement appeared. It also provides visitor alerts, so that if the same IP address clicks on an ad several times, a pop-up window will appear on the user’s screen that recommends the user bookmark that site.
Londoner Carol Brown attests to the effectiveness of ClickFraud247.com. "At first I was very skeptical about click fraud, but the software has reduced my monthly advertising costs by 20 percent,” she says. "It’s well worth paying the monthly subscription.” 14.12.2005, In Touch Media Group, INC
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