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Major Australian Online Classifieds Site Powered by Intershop
Intershop Communications is pleased to announce the successful launch of its e-commerce software on Trading Post®’s all new Australian site, at www.tradingpost.com.au. Earlier this week the Sensis company went live with its new consumer-to-consumer based online classified site, which provides a single Web-based platform for the trading of products and services between both private individuals and businesses.
A leading Australian information provider, Sensis is a wholly owned subsidiary of Telstra, Australia's largest telecommunications company, and owns a number of leading online brands in the Australian marketplace, including Yellow™, White Pages®, and Whereis®. The newly re-designed Trading Post site allows for users to purchase advertisements in both the online site and the printed Trading Post newspapers, published weekly in six of the seven Australian states. For the first time ever, users will also be able to sell their items via online auctions in addition to the traditional classifieds advertising method.
The newly deployed site is built entirely on Intershop's Enfinity Suite 6 application. The system's architecture allows for significant integration via SOAP and Web Service calls in real time, and enabling different groups within the Sensis organization access to sections of the site and its associated data in real time. Enfinity's native content management tools are already being leveraged by Trading Post’s Marketing and Digital Operations teams to create and manage online promotions, landing pages, and online video tutorials.
"Enfinity Suite 6 is ideally suited as the technology basis for implementing our new Trading Post® site. And, although we don’t have immediate plans, the technology provides us with the opportunity to extend it further across the Sensis business,” commented Stephen Hughes, General Manager Sensis Classifieds. 28.05.2008, Intershop Communications AG
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