Books: Email marketing

		Herschell Gordon Lewis: Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns E-mail is today's most powerful marketing medium. It is also the most misunderstood. This dynamic book dispenses with incomprehensible theories and conflicting rules to explore real-life examples of e-mail campaign successes and failures -- explaining exactly why each soared or sank. Pages: 288 Price: $17.46 ISBN: 0814471471 Order this book...
		Robert W. Bly, Michelle Feit, Steve Roberts: Internet Direct Mail : The Complete Guide to Successful E-Mail Marketing Campaigns A guide to direct marketing via the Internet, teaching step-by-step how to create, send, and track a highly successful e-mail campaign. Includes lists of resources for e-mail list brokers and service bureaus, credit card companies and corporations offering merchant accounts, books and software on Web marketing, and more. DLC: Internet marketing. Pages: 352 Price: $27.17 ISBN: 0658001361 Order this book...
		Shannon Kinnard: Marketing with E mail: A Spam Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness E-mail offers a broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions. Small businesses will appreciate information on how to level the playing field with larger competitors by leveraging unique opportunities available through e-mail. Pages: 350 Price: $20.37 ISBN: 1885068689 Order this book...
		Dave Chaffey: Total E-Mail Marketing Total E-Mail Marketing shows how to run effective e-mail campaigns aimed at both customer acquisition and retention. The book covers much more than simply guidelines on e-mail creative. It explains how to plan and execute e-mail campaigns which integrate with other online and offline communications. The author draws on expertise and examples from leading European practitioners to detail practical tips to improve campaign results. Pages: 228 Price: $24.99 ISBN: 0750657545 Order this book...

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More books on these topics:
	E-commerce
	Email marketing
	E-Procurement
	Electronic Data Interchange (EDI)
	Marketplaces
	Online marketing
	Payment & billing
	Project management
	Supply-Chain-Management