Books: Marketplaces

		Nahid Jilovec: E-Business : Thriving in the Electronic Marketplace E-Business: Thriving in the E-Business Marketplace The rules of engagement have changed. In today’s digital world, interdependence is power -- and e-business is based on collaboration. E-business helps businesses of all sizes better support customers, suppliers, and trading partners. Emerging e-business leaders use technology effectively to leverage the power of their trading communities; they set the standards for others to follow. E-Business: Thriving in the E-Business Marketplace identifies key issues organizations face when they implement e-business projects and answers fundamental questions about entering and navigating the changing world of e-business. Pages: 172 Price: $59.95 ISBN: 1583040668 Order this book...
		Axel Zerdick, A. Picot, U. Lange, A. Zerdick, European Communication Council: E-conomics: Strategies for the Digital Marketplace The Internet transformed the landscape of world economy. E-conomics provides readers a roadmap to this new landscape, a systematic reference guide to economics in the information age and serves as the first textbook available. Scientists in communication economics from the U.S. and Europe have collaborated to provide an in-depth analysis of the Internet revolution, showing how the rules of the game have changed in an economy trading information instead of industrial goods. Pages: 330 Price: $79.95 ISBN: 3540649433 Order this book...
		Douglas F. Aldrich: Mastering the Digital Marketplace Mastering the Digital Marketplace, by Douglas Aldrich, is a sweeping, sometimes overwhelming, overview of managing in the new economy. Aldrich contends that the digital economy has changed all the rules, and businesses that fail to innovate, embrace new ideas, and shed the old ways are not likely to survive. This book, which is based on Aldrich's research at the A.T. Kearney management consulting firm, shows managers how to transform their products-and-services offerings, organizational culture, and even entire industries to keep pace with this revolutionary change. Pages: 336 Price: $40.00 ISBN: 0471345466 Order this book...

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More books on these topics:
	E-commerce
	Email marketing
	E-Procurement
	Electronic Data Interchange (EDI)
	Marketplaces
	Online marketing
	Payment & billing
	Project management
	Supply-Chain-Management