Books: Online marketing

Category


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Frank Catalano, Bud E. Smith: Internet Marketing for Dummies

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

Pages: 360
Price: $15.39
ISBN: 0764507788

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Marcia Yudkin: Internet Marketing for Less Than $500 Year: How to Attract Customers and Clients Online Without Spending a Fortune

Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don't understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.

Pages: 323
Price: $20.37
ISBN: 1885068697

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Holly Berkley: Low-Budget Online Marketing

Large companies have huge budgets for marketing their products and services online. What’s the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much. This book teaches small-business operators how to achieve big-business marketing success on a small-business budget! Low-Budget Online Marketing for Small Business takes you behind the scenes of successful marketing campaigns. This book will show you how to cut costs so that you can adapt the same successful marketing strategies that big companies use.

Pages: 127
Price: $10.47
ISBN: 1551804271

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Dan Gooder Richard: Real Estate Rainmaker: Guide to Online Marketing

In the REAL ESTATE RAINMAKER® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you’re a novice or a veteran real estate pro, you’ll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy--with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER® Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!

Pages: 336
Price: $19.01
ISBN: 0471472239

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Joshua Grossnickle, Oliver Raskin: The Handbook of Online Marketing Research

The Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more.

Pages: 433
Price: $27.17
ISBN: 0071361146

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More books on these topics:
E-commerce
Email marketing
E-Procurement
Electronic Data Interchange (EDI)
Marketplaces
Online marketing
Payment & billing
Project management
Supply-Chain-Management

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